The structural work that compounds.

Whether Googlebot, Bingbot, and the AI crawlers can discover and access every page worth ranking. We audit the site’s internal link graph, surface orphan pages, identify broken redirect chains, fix redirect loops, and tune crawl budget for larger sites so important pages are visited in the right rhythm. For sites with millions of URLs, this work alone is the difference between a healthy index and a slow rot. We use Screaming Frog for full-site crawls, Search Console crawl-stats for verification, and log-file analysis where the situation warrants it.

Google’s three field metrics — Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift — are now genuine ranking signals, and they are what your visitors actually feel. We measure your real-user data through CrUX, identify the bottlenecks, and resolve them at the source: image optimisation, deferred JavaScript, font loading strategy, server response times, render-blocking CSS, and layout-shift causes like late-loading ads or unsized images. Performance work overlaps with our hosting and CDN advice, and we coordinate accordingly.

Not every page on your site should be indexed, and not every page that should be indexed currently is. We audit the indexed inventory in Search Console, identify thin or duplicate pages that dilute topical authority, set up the right combination of noindex, canonicalisation, and consolidation, and remove low-value URLs from search. The result is a leaner, more confident index where every URL Google holds is one that earns its place — and the average page-quality signal across your domain rises accordingly.

JSON-LD schema is how you tell search engines what your content actually is — an article, a product, a local business, a legal service, a FAQ. We implement the right schema for each page type, validate it against Google’s tests, and monitor for rich-result eligibility. Beyond rich snippets, structured data is increasingly the connective tissue between your content and the AI search layer: when an LLM cites your page, it is often because the schema made the entities and relationships unambiguous.

A clean, accurate XML sitemap is the single best signal a site can give a search engine about which URLs are canonical and worth crawling. We build sitemaps that reflect only indexable, canonical URLs, segment by content type for larger sites, set sensible lastmod values that update on real content changes, and reference them from robots.txt and Search Console. We also remove the noise that plugin-generated sitemaps tend to accumulate — paginated archives, parameter URLs, and stub pages that confuse rather than clarify.

The robots.txt file and meta-robots tags are deceptively simple and easy to misuse. We audit your existing directives, identify the disallowed-yet-indexed URLs that are leaking through, and configure access rules that match the site’s actual content strategy. We also tune access for the new generation of AI crawlers — GPTBot, Google-Extended, ClaudeBot, PerplexityBot — so your content shows up where you want it cited and stays out of training corpora you would rather opt out of.

Duplicate and near-duplicate URLs are unavoidable on most sites — pagination, faceted navigation, tracking parameters, HTTPS variants, trailing-slash inconsistencies. Without correct canonical signals, Google has to guess which version is the real one, and it does not always guess in your favour. We audit canonical implementation across the site, fix self-referential errors, resolve conflicts between canonical tags and other directives, and consolidate ranking signals onto the URLs that actually matter.

Google has indexed the mobile version of your site as the primary version for several years now. That means anything missing from the mobile rendering — content hidden behind unexpanded accordions, structured data that only renders on desktop, internal links that disappear at smaller breakpoints — is effectively missing from search. We audit mobile-desktop parity, ensure the mobile experience is genuinely complete rather than stripped down, and fix the responsive-CSS issues that most often hide content from the mobile crawler.

Single-page applications, headless front-ends, and JavaScript-heavy themes all create the same risk: content that loads for users but never reaches the search index. We test your site through Google’s URL Inspection tool, mobile-friendly test, and dedicated rendering crawls to confirm what is actually indexable. Where rendering fails, we work with your developers on the fix — server-side rendering, dynamic rendering for crawlers, or static-generation hydration — depending on the stack and the constraint.