Help with your Wix site.

We work the levers Wix actually exposes — and there are more of them than the platform’s reputation suggests. Editor X and Wix Studio give meaningful control over responsive behaviour. The current SEO settings cover meta tags, structured data, redirects, sitemap configuration, and indexing controls reasonably well. Velo by Wix provides programmatic control for sites that need custom logic. We configure the foundational settings most Wix owners never touch: proper navigation hierarchy, mobile breakpoint discipline, image weight management, font loading strategy, and the analytics integration that gives the site owner real visibility instead of just the built-in dashboard.

Most Wix sites we audit have SEO problems that are inside the platform’s ability to fix — they are just not configured. Meta titles and descriptions repeating the site name on every page. Heading hierarchy that uses H1 in the header on every page. Structured data missing where it should be present. Redirects from old URLs lost in a redesign. Missing or broken sitemap. Robots.txt not configured properly. Canonical tags not set. We work through the technical SEO checklist Wix supports, fix what we can fix inside the platform, and document what genuinely cannot be fixed without leaving Wix. For sites that have lost organic traffic, we run a recovery audit first — diagnose what changed, prioritise fixes, and rebuild rankings methodically.

Wix sites often grow by addition — new pages added over time as needs arise, with no consistent information architecture. The result is sites where the navigation does not match how users actually browse, where similar content is scattered across multiple pages, and where the path to conversion takes too many clicks. We restructure the content layer: consolidate redundant pages, reorganise navigation around user intent rather than internal team structure, fix the page hierarchy so SEO and UX both benefit, and rewrite the thin pages that are dragging down the site’s overall search performance. This is platform-agnostic work in many ways — it just gets executed differently inside the Wix editor.

Wix has historically been criticised for slow page loads, and some of that criticism is still valid — the platform loads more JavaScript than most modern sites need, and page weights run heavy by default. We optimise what is optimisable from the editor side: image weight (the biggest single lever), font loading discipline, removal of unused apps and widgets, simplification of overcomplex layouts that compound rendering cost, and elimination of third-party embeds that are no longer earning their keep. There is a real ceiling we cannot raise — the platform’s own JavaScript footprint — but most Wix sites we audit are running well below their potential, with significant headroom for improvement without leaving the platform.

The most common Wix engagement we have is migration off the platform. We have done many of these. The work involves exporting content from Wix (which is harder than it should be — Wix does not provide a clean export, so content is typically extracted page-by-page or via the Wix API for sites with content collections), mapping every old URL to its new equivalent on the destination, setting up 301 redirects to preserve search equity, rebuilding the design on the destination (usually WordPress with GeneratePress and GenerateBlocks for full control), and validating end-to-end that nothing was lost. Wix-to-WordPress migrations typically run four to eight weeks depending on content volume and design complexity. For most clients leaving Wix, the migration pays for itself within months in performance gains, SEO recovery, and operational flexibility.

For clients who genuinely want to stay on Wix and have requirements beyond what the editor supports, we build with Velo by Wix — Wix’s JavaScript-based development platform. Velo allows custom backend logic, database collections, dynamic pages, API integrations, and custom interactions that go beyond drag-and-drop. We use Velo selectively, where it earns its keep, and we keep the custom code maintainable so the client is not locked into our agency to make future updates. Velo is real engineering work — we treat it as such, with proper version control, testing, and documentation.